Atida Since the start of 2021 I've worked as a freelance art director at Atida. Worked to produce high standards for projects involving branding, packaging, social and digital communications. Building and designing brand guidelines that govern the entire Atida range of 100+ new products coming to market from shampoo to skin ointment serums, boxes, labels… Read More


Balasense Tasked with rebranding Balasense and creating a global guidelines for their complete packaging range of supplements.The branding represents a simplistic logotype with the S composed of two bars, symbolizing balance a ying yang in contrast, along with the S resting in the absolute center. The two bars that are found in the S can… Read More


Rheact ISKO took it's key fabric technology and turned it into a consumer brand. A new type of clothing that allows you to maintain your flow, while giving you the support to act. Rhea is the mythical goddess of flow, her name literally means "That which flows". Action combined with the state of rediness and… Read More

Klook Travel

Klook Travel Klook was expanding into the European market pre-Covid and needed some help with branding, art direction and Google doubleclick display banners. The goal was to make the branding playful, fun, having a good time out with your friends while using the Klook application to purchase tickets in advance, arrange air transportation, purchase wifi… Read More


YourReebok The main direction for this project was the customization focus of the web application to design your own Reebok shoes. Each shoe has its own unique art direction that is linked to their own theme of fluid, or technical for the Nano. Each keyframe was hand drawn to ensure a streamlined process, meet deadlines… Read More