Powers Whiskey

The task was to ensure Powers Whiskey for Pernod Ricard had a brand book to have global guidelines. This included providing art direction for photography, possible branded gifts, usage of branding, usage of elements, colours, typography, an overall brand strategy and tone of voice. This way Powers Whiskey has a unified approach to their premium market they wished to build more market share within as well as ensure and share their lineage of their brand to the world. As well as ensure consistent marketing material being created anywhere in the world.