ISKO took it’s key fabric technology and turned it into a consumer brand. A new type of clothing that allows you to maintain your flow, while giving you the support to act. Rhea is the mythical goddess of flow, her name literally means “That which flows”. Action combined with the state of rediness and awarnesss that flow gives us. The branding reflects this idealogy, of the elogated E to highlight the word Rhea is in a state of flow, to that instantaious flip of a switch to act in an endless cycle.