Reebok Classic C
Back in the early beginnings of tennis the Club C was a revolutionary shoe for the game. The art direction for the campaign pays homage to those years when shoes were tailor made, hand stitched, precisely to you and only you. I wanted to show the process of a shoe tailor putting together your custom shoe, from the flat leather beginnings, when the stitches go in, to get up close with your fabric swatches and when the soul is secured. To see, hear and breathe the quality, live the detail of your tailor made shoe.