The goal for the team was to rebrand one of the most well known, most iconic superyacht builder in the world – branding, communication guidelines, the .com and media content. The branding was not changed drastically, slight adjustments to the logotypes serifs, while a brand nice icon was created the F disk.

New to the branding communication was the horizon line seperates the sea from the sky, and the slope of the bow of a ship which can found everywhere. The art direction for the for Feadship was to show the quality, the time, that goes into every yacht – the details making up the whole.