Feadship
The goal for the team was to rebrand one of the most well known, most iconic superyacht builder in the world – branding, communication guidelines, the .com and media content. The branding was not changed drastically, slight adjustments to the logotypes serifs, while a brand nice icon was created the F disk.
New to the branding communication was the horizon line seperates the sea from the sky, and the slope of the bow of a ship which can found everywhere. The art direction for the for Feadship was to show the quality, the time, that goes into every yacht – the details making up the whole.
![FeadshipBranding](http://pyzaa.com/wp-content/uploads/2022/07/FeadshipBranding.jpg)
![Feadship_Brandbook](http://pyzaa.com/wp-content/uploads/2022/07/Feadship_Brandbook.jpg)
Feadship.nl UX design
![121119_Feadship_StepAboard6](http://pyzaa.com/wp-content/uploads/2019/03/121119_Feadship_StepAboard6.jpg)
![121120_Feadship_YourDream1](http://pyzaa.com/wp-content/uploads/2019/03/121120_Feadship_YourDream1.jpg)
![121121_Feadship_TheBuild1](http://pyzaa.com/wp-content/uploads/2019/03/121121_Feadship_TheBuild1.jpg)
![121119_Feadship_StepAboard10](http://pyzaa.com/wp-content/uploads/2019/03/121119_Feadship_StepAboard10.jpg)
Brand codes
![Feadship-Brandbook-DNA-v16-1](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-1.jpg)
![Feadship-Brandbook-DNA-v16-2](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-2.jpg)
![Feadship-Brandbook-DNA-v16-4](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-4.jpg)
![Feadship-Brandbook-DNA-v16-5](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-5.jpg)
![Feadship-Brandbook-DNA-v16-6](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-6.jpg)
![Feadship-Brandbook-DNA-v16-7](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-7.jpg)
![Feadship-Brandbook-DNA-v16-8](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-8.jpg)
![Feadship-Brandbook-DNA-v16-9](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-9.jpg)
![Feadship-Brandbook-DNA-v16-10](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-10.jpg)
![Feadship-Brandbook-DNA-v16-11](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-11.jpg)
![Feadship-Brandbook-DNA-v16-12](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-12.jpg)
![Feadship-Brandbook-DNA-v16-13](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-13.jpg)
![Feadship-Brandbook-DNA-v16-14](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-14.jpg)
![Feadship-Brandbook-DNA-v16-15](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-15.jpg)
![Feadship-Brandbook-DNA-v16-16](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-16.jpg)
![Feadship-Brandbook-DNA-v16-17](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-17.jpg)
![Feadship-Brandbook-DNA-v16-18](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-18.jpg)
![Feadship-Brandbook-DNA-v16-19](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-19.jpg)
![Feadship-Brandbook-DNA-v16-20](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-20.jpg)
![Feadship-Brandbook-DNA-v16-21](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-21.jpg)
![Feadship-Brandbook-DNA-v16-22](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-22.jpg)
![Feadship-Brandbook-DNA-v16-23](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-23.jpg)
![Feadship-Brandbook-DNA-v16-24](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-24.jpg)
![Feadship-Brandbook-DNA-v16-25](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-25.jpg)
![Feadship-Brandbook-DNA-v16-26](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-26.jpg)
![Feadship-Brandbook-DNA-v16-27](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-27.jpg)
![Feadship-Brandbook-DNA-v16-28](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-28.jpg)
![Feadship-Brandbook-DNA-v16-29](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-29.jpg)
![Feadship-Brandbook-DNA-v16-30](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-30.jpg)
![Feadship-Brandbook-DNA-v16-31](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-31.jpg)
![Feadship-Brandbook-DNA-v16-32](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-32.jpg)
![Feadship-Brandbook-DNA-v16-33](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-33.jpg)
![Feadship-Brandbook-DNA-v16-34](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-34.jpg)
![Feadship-Brandbook-DNA-v16-35](http://pyzaa.com/wp-content/uploads/2019/03/Feadship-Brandbook-DNA-v16-35.jpg)