Feadship rebrand

Feadship The goal for the team was to rebrand one of the most well known, most iconic superyacht builder in the world – branding, communication guidelines, the .com and media content. The branding was not changed drastically, slight adjustments to the logotypes serifs, while a brand nice icon was created the F disk. New to… Read More


Atida Since the start of 2021 I've worked as a freelance art director at Atida. Worked to produce high standards for projects involving branding, packaging, social and digital communications. Building and designing brand guidelines that govern the entire Atida range of 100+ new products coming to market from shampoo to skin ointment serums, boxes, labels… Read More

Reebok Timelines

Reebok Timelines The flow of time represented in a flow of a line, which depicts the events of an era key milestones in Reeboks history. From it's classics development, to it's leading role in fitness, while constantly setting benchmarks for techological advancements in what is capable in shoes all while using just the line. This… Read More

Reebok Club C

Reebok Classic C Back in the early beginnings of tennis the Club C was a revolutionary shoe for the game. The art direction for the campaign pays homage to those years when shoes were tailor made, hand stitched, precisely to you and only you. I wanted to show the process of a shoe tailor putting… Read More

Powers Whiskey brandbook

Powers Whiskey The task was to ensure Powers Whiskey for Pernod Ricard had a brand book to have global guidelines. This included providing art direction for photography, possible branded gifts, usage of branding, usage of elements, colours, typography, an overall brand strategy and tone of voice. This way Powers Whiskey has a unified approach to… Read More

Reebok Classic Leather

Reebok Classic Leather  Design, plan, sketch, and build your Reebok Classic Leathers like a designer at Reebok. Examine every swatch, every textile to make your dream shoe. Art direction aimed towards more modern fashion designers in a naturally lit, industrial spaced loft studio. A relaxing, comforting, creative hole to work shoeless and photoshoot for the… Read More

Royal Salute Strategy & App

Royal Salute Strategy & Whiskey Butler app Royal Salute wanted to create a highly crafted brand and strategy book to share amongst their markets. With a gold leaf and embossed cover and high-quality stock paper it is a book that certainly leaves an impression. It goes into the various aspects of the Royal Salute brand… Read More

Klook Travel

Klook Travel Klook was expanding into the European market pre-Covid and needed some help with branding, art direction and Google doubleclick display banners. The goal was to make the branding playful, fun, having a good time out with your friends while using the Klook application to purchase tickets in advance, arrange air transportation, purchase wifi… Read More


Warsteiner The choices we make define who we are. Right now you are writing the book of your life. What kind of book will it be? Choose greatness. Don't just see great, do great. Because when you do great, you are great. A reminder of the rewards of living life richly - full of amazing,… Read More